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CFA Experiential

Chick-fil-A 2017

Introducing the world’s first restaurant designed to bring rival fans together.

To celebrate the deep south’s oldest rivalry (125 years), we created a one-of-a-kind Chick-fil-A in a small remote town on the state line. With a local population of just 2,000, well over 4,000 Auburn and Georgia fans came together for some Chick-fil-A, and to watch the game together.

3 weeks later, a :60 version of this spot ran during the 2017 SEC Championship game between, you guessed it, Auburn & Georgia. 

Copywriter: Drew Botcherby

Art Direction and Restaurant Design: Craig Bishop