Introducing the world’s first restaurant designed to bring rival fans together.
To celebrate the deep south’s oldest rivalry (125 years), we created a one-of-a-kind Chick-fil-A in a small remote town on the state line. With a local population of just over 2,000, well over 4,000 Auburn and Georgia fans came together for some Chick-fil-A, and to watch the game together.
3 weeks later, a :60 version of this spot ran during the 2017 SEC Championship game between, you guessed it, Auburn & Georgia.
Copywriter: Drew Botcherby
Art Direction and Restaurant Design: Craig Bishop
Agency: McCann NY