The Brief: Announce the new “Chick-n-Minis” to the world (or the South, anyway).

The Insight: Red and white colors are a category norm, and scream “branded content” on broadcast and social media.

What We Did: Deleted red and white from our visual identity to bring these bite-sized biscuits to life in a more playful and bright world.

Copy: Drew Botcherby

Art Direction: Craig Bishop