In the last 6 months at Barbarian Group, my responsiblitiies have been entirely digital:

• Creating a digital AR activation around the launch of #JBLGreekOut with Giannis Antetokounmpo, which you’ll see below and can activate here.

• Launching JBL’s TikTok and briefing 10 creators per month, including SpencerX (55+ million) and Micheal Le 50+ million). Link here.

• Managing Barbarian’s content creator program. Briefing 15 Instagram creators on a monthly basis, covering evergreen content and partnerships with Toyota and the NBA. Link here.