20+ Brand Films created in an ongoing contract in Seoul.
Here’s some of them. Now you know I can do hard things.
Role: ACD Copywriter
The Next Big Thing is You 2026
The biggest of the bunch. Directed by Tom Hooper.
Open your laptop
This one’s just silly.
Innovation For All
Opening film of Galaxy Unpacked 2026. Directed by Oskar Wrangö.
Introducing Galaxy S25 FE
Welcome to the Galaxy caFE!
AI Home: Doing less means more
This one has a twist ending.
Introducing Galaxy Z Flip 7 / Fold 7
One’s about social media. One’s about a podcast.
Introducing Galaxy S24 FE
This one’s a big copy-led story. And the most successful FE campaign in Samsung history.
Vision AI ✨ is here
This one’s a sexy brand manifesto.
Buds3 Pro Sound Experience
Kind trippy, tbh. A fave.
Unfold your story
They shot this in LA without me :(
The All-New One UI 7
They told me this one was very important.
2025 Cheil Worldwide Agency Reel
“We slept with Sonny”
A Guided Demo of Galaxy S25
In case you didn’t believe me. I really can do hard things.