The Problem: CATCH Restaurant’s image is based on celebrity regulars. But the celebrities have moved on.
Our Insight: Less paparazzi (celebrity), more Soho House (creatives and influencers)
What We Did: Created a new brand identity and print/OOH campaign for the grand opening of CATCH at Aria in Vegas, prioritizing fashion and creativity over glam.
Copy and Art Direction: Drew Botcherby
Design: Craig Bishop
Creative Direction: Daniela Vojta and Susan Young
