Doja Wears Jibble

The Grammys Red Carpet is one of the most covered moments in music, so we turned it into our own brand stage.

To announce JBL’s partnership with Doja Cat without saying a word,
we put Versace to work on a custom wearable JBL Clip 4 speaker to be her +1, a first in Red Carpet history.

Then, we let Doja be Doja - creating the iconic, viral “jibble jibble jibble” moment as the internet went wild.

Twitter - #3 trending topic on Grammy Night
TikTok - “hands down tiktok of the week”