“Changing company logos to how my Mexican mom pronounces them”

When @emilyrosedesign chose Sprite as the next victim in her viral redesign series, we turned community management into a genuine partnership by:

1. Immediately changing our profile photo from “Sprite” to “Esprigh”

2. Filming a series of video replies, boosting engagement far beyond the other brands in her feed

3. Directly hiring Emily as our head of Latino merch

4. Releasing the Emily Rose “Esprigh” can nationwide

5. Merch collaborations are currently in production (Winter 2026)