ft. JBL

We turned social listening into social results.

Our team collaborated to discover 25+ micro-creators a month -
rollerskaters, beatboxers, film photographers, designers, gamers, and cosplayers -
then gave them a simple brief:
Choose your favorite JBL, and shoot whatever you want.

We followed trends, created our own, and hosted design competitions -
taking a low engagement brand to +200M views in 6 months across TikTok and Instagram Reels.

Sr. Copywriter: Drew Botcherby
Associate Creative Director (Design): Claudeland Louis
Executive Creative Director: Jon Ong
Senior Strategist: Grace Freeman
Jr. Strategist: Ari Santana
Agency: Barbarian Group