Remastering Pride’s audio history
We sourced powerful forgotten audio clips from the LGBTQIA movement, remastered them with our JBL Pro engineers, and seeded them to our community on TikTok to add new meaning to, give new context, and use as creative expression to tell their own story.
Working with the GLBT archive in SF, we sourced audio that could still resonate today, in hopes of inspiring a new generation.
“I’ve had other opportunities to work with brands in the past but have always turned them down because I felt that it lacked authenticity and a message I was willing to share on my account. It was such a pleasure working with you all.” - Josie
“Thank you for making this project so enjoyable to work on! It was so nice to feel like you and your team were truly invested in my work. So often, especially as a queer artist, I feel tokenized however this felt like a truly genuine campaign run by genuine people :)” - Twink
Sr. Copywriter: Drew Botcherby
Associate Creative Director (Design): Claudeland Louis
Executive Creative Director: Jon Ong
Senior Strategist: Grace Freeman
Jr. Strategist: Ari Santana
Agency: Barbarian
Special thanks to the San Francisco GLBT archive.