20+ Films in 2 years

As the only Global Copywriter at Cheil Worldwide in Seoul with international experience, I learned to work big, and work fast.

Here is a sampling of what our Global team was able to create for Samsung.

  • 5 winning pitches, including Samsung FE Mobile, AI TV, Galaxy Wearables, Galaxy S26, and The Next Big Thing Is You 2026.

  • 20+ Samsung product launch films, including the Galaxy S24 & S25 FE, Watch 8, Flip 7, and Fold 7 flagship campaigns with 500M+ combined views on YouTube.

  • Films for each of Samsung’s bi-annual Unpacked event, in collaboration with Cheil’s Australia and US offices.


Manifesto

Comedy

Dog’s inner voice

Gen-Z inner voice

Manifesto

Podcast Episode & Product Film

ASMR Audio Tour

Teaser

Agency Reel

Global Copywriter: Drew Botcherby
Agency: Cheil Worldwide, Seoul