The Problem: Expedia has thousands of deals in every major city, and no easy way to search them all.
Our Insight: Sometimes, you just have to see it to believe it.
What We Did: Gave visitors a way to visualize every hotel, experience, and hidden destination in NYC at once, by creating an augmented reality viewfinder on the observation deck of the Empire State Building.
Copy: Drew Botcherby
Art Direction: David Miller Design: Ellen Wong
Creative Direction: Dan Kroeger + Pierre Janneau
